About Us
We are a team of creatives, strategists, marketers, and technologists with institutional knowledge across art, and culture with expertise from the world’s top brands and organizations.
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Co-FounderSherlen Archibald is a cultural marketing and communications expert with over 15 years of experience, using art, music, fashion, and more to create impactful storytelling and experiential moments. As Co- Founder of We The Roses Agency, Sherlen has led campaigns for brands like Google Arts & Culture, Red Bull, and Target, as well as artists like Outkast and Ciara.
He also founded the We The Roses Foundation, a non-profit empowering artists through nature-based therapy and cultural representation. Sherlen serves on the board of Open House New York and is a founding member of ArtNoir, frequently speaking on the future of art, technology, and cultural communications.
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Co-Founder
Nadia Nascimento is a global marketer, cultural innovator, and co-founder of We The Roses Agency and We The Roses Foundation. She has designed impactful experiences for Summit Series, Sundance, TED, and OkayAfrica, merging content, experience, and activism. With over a decade in technology, she played a pivotal role in expanding Hootsuite, and has led award-winning campaigns for brands like Microsoft, (RED), and Viacom.
Nadia co-founded ARTNOIR, a global arts collective championing equity in the arts through partnerships with Google, Apple, and Art Basel, offering alternative perspectives on the traditional arts narrative.
